Our Mission, Vision and Values

Getting people to do more physical activity has countless benefits for India; from improving health and well being, to saving money, contributing to economic growth, creating happier, stronger communities and so much more.

We've set five objectives to help us achieve our vision for India:

  • Make it easier for Indians to find the right activity for them, remain in it, and achieve their potential
  • Get more resources by making best use of current investment and securing more
  • Support grassroots organisations by making structures simpler and more effective
  • Create a bigger, better workforce to support activity
  • Harness the power of elite sport to create sustained grassroots activity and inspire the next generation of talent

Our Values

We believe that a step-change in physical activity and sport can be achieved not only by what we do, but equally as important is how we go about doing it. This is because our success is determined by people wanting to work with us. Our core values are:

  • Simplicity: we strive to simplify as much as possible
  • Improvement: we evaluate and challenge to get the greatest possible impact
  • Creativity: we will explore and encourage new ideas